You don't know Dick

Picky Eater: http://www.underconsideration.com/brandnew/archives/you_dont_know_dick.php
Awesome headline
Article may or may not interest you
Kania Tiko: thank god they got rid of that pricks ugly mug
PE: The new id certainly doesn't try very hard to be unique
As ugly as the old logo was, it was right up there with Maccers as "instantly identifiable"
KT: well take a pic of his nutsack then
that'll be unique
PE: Just looking at the psychobabble the agency wrote up for the new logo ... imagining what they would have written for the nutsack redesign
KT: "a new generation"
because that is where the new generation comes from
PE: "Our new branding invites customers to come talk to us - after all we've been fucking with your technology for 40 years. We are solution providers and we are about humanizing technology and making the category intimate not daunting -- that's why we've changed our logo to "Bollocks", to help us identify with your reaction to our fucked up technology
KT: intimate ay?
can't be intimate than that